Bull City Beds Acquires SleepEasy
Durham, NC – June 8th, 2020 – Bull City Beds LLC (BCB), Duke University’s leading student-run mattress rental service, has reached a deal with Campus Enterprises LLC to acquire their business subsidiary SleepEasy.
BCB’s acquisition of SleepEasy will provide the opportunity to deliver higher quality beds, faster customer services, and increased diversity in product offerings to clients. Specifically, the deal allows BCB to increase their operations capacity and supplier leverage to procure the best bed products at the lowest price.
Michael Hong, CEO of Bull City Beds, spearheaded the acquisition and looks forward to better servicing BCB clients. “We strive to continue our mission of providing the best dorm room resting experience at affordable prices to all of our customers.”
Joseph Touma, CEO of Campus Enterprises, explained the significance of the deal to CE. “We were fielding multiple offers, but ultimately wanted to keep our business within the Duke family. This will allow us to dedicate additional time and capital to new ideas, continuing our mission of innovating to improve the Duke experience.”
Following the conclusion of the SleepEasy acquisition, Bull City Beds will continue to support philanthropic initiatives within the Durham community. Bull City Beds aims to create meaningful impact on and off of Duke’s campus.
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